American - Businesswoman | October 30, 1985 -
As you move through the application process, keep refining the way you present yourself. Like any skill, you'll only get better with practice, and you'll only hurt yourself if you get discouraged too early. This is one race that's definitely a marathon, not a sprint.
Kathryn Minshew
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As a cohort, millennials are unique in their social consciousness, and they make decisions based on that awareness. Keep them engaged at work by showcasing a culture of paying it forward and tying the day-to-day into the larger purpose of the organization.
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Ultimately, I think it takes a certain grit and determination to constantly re-prove to people that you're just as dedicated, just as determined, and just as capable as the entrepreneurs around you who may better fit the physical pattern - but on the flipside, women who succeed often become razor sharp through the process.
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People actually aren't moving on from companies much more quickly than in the past, but there's a perception that they do, so companies are investing less in talent on the assumption that young employees won't stay long.
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I know, being the odd one out can feel brutal. But, rest assured, it's also wonderful - because your desire to do things differently isn't 'uncool.' In fact, it's the exact opposite.
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Work-life balance for founders doesn't look like work-life balance for everyone else. Starting a company isn't a nine-to-six job - or a nine-to-nine job, or a nine-to-midnight job.
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Most weeks, I work 100-plus hours on TheMuse.com. There are definitions of 'work-life balance' that would say I have none.
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I am a big advocate for having an open discussion about team norms and preferences. At The Muse, some of us like to start working at 7:30 A.M. Others focus best from 10 P.M. to 2 A.M. Create a culture where it's acceptable not to be working when someone else is working.
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When you start a new company, you have to do it all. Yes, all of it.
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Sure, you're an intelligent and highly capable individual, and you are learning a lot on the fly as you build your company. But you also need to come to terms with the fact that there are things you have chosen not to be an expert in.
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Keeping a 'CEO blog' or 'founder's blog' can be a great platform for engaging your users in a nontraditional way, reaching people outside of your product pitch and building rapport without selling them anything except a belief in your ideas.
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It's fantastic to be known as a company that responds quickly to users, shares great resources and friendly banter with them over Twitter, and forges relationships on Pinterest, Facebook, and every other social media site out there.
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