American - Journalist | January 25, 1963 -
While a lot of what is on Facebook is a better amalgam of what AOL, Yahoo, Amazon, and other Web pioneers introduced long ago, with a nice dash of connection and really identified community, this kind of thing is not a new idea.
Kara Swisher
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While I am not saying Facebook cannot be a wonderland for marketers, I am still waiting to see the proof of it, and so should every reporter.
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BoomTown has long been a big fan of Martha Stewart.
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Mark Zuckerberg needs no introduction these days, what with all the magazine covers and morning news shows. My mother knows who he is now, and my mother can hardly turn on a computer.
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Now I am not against widgets, those small third-party applications that people can put on their Web pages on social networks like Facebook and MySpace, in general.
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With giant sites like Facebook and MySpace becoming as generic as Yahoo and AOL of old, more and more sites will be looking for an edge by drilling down deeply to serve a highly targeted audience.
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As I have said many times - I like Facebook. I think it is well built and run. It's cool. I think it is, in its next-step way, even visionary.
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Luckily for both the tech industry and Hollywood, there is only one thing that counts - use of the Internet is still growing exponentially, as consumers shift to digital everything from analog.
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I have found, writing a blog, that being non-opaque is necessary. You pretty much have to say what you know in much more firm terms or risk that the legions who always know more than you do will tell the story better.
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As I always like to keep in mind about everything: Don't fight the trend.
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It is hard to look away from the swirl of media that the untimely and tragic death of Heath Ledger has engendered, and the Internet has jacked the frenzy into overdrive.
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While some debate its helpfulness at generating monetizable traffic, when Digg points to a story, huge audience spikes quickly follow.
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