American - Businessman | November 7, 1954 -
I believe that a cook in a kitchen isn't producing an entree: he's producing a reaction. The product is the reaction; the entree is just the vehicle.
Jon Taffer
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The 'hottest bar in town,' to me, means high energy.
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Don't build a bar for yourself. Build it for your customers. It's all about them: the walls, the finishes, the textures, the food, the beverages, literally everything has to be for them.
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If your main reason for opening a bar is to have somewhere for you and your friends to hang out, then build a bar in your basement, and stay out of the industry.
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People don't go to bars they think are uncool.
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If I were to pick the life of someone whom I professionally mimic in many ways, it would be Howard Hughes, surprisingly.
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Human interaction is something that I believe, as humans, we crave for. And that is where bars and social environments come into play.
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Society is causing us to talk less and interact more digitally. So, I'd be remiss if I didn't believe that businesses will have to follow that same path.
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Nine out of ten people who are failing blame their failure on somebody else. And that is the common denominator of failure.
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The fact of the matter is that the most important responsibility a bar owner has is public safety and the safety of the people in it.
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You have to connect with your market and your employees. First, understand that what your market says is fact and what you say is opinion. Then, take the time to create a good connection with your employees. Without those two key connections, your business will be stuck in mediocrity forever.
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I was 12 years old and in summer camp. I started a company called Aardvark Industries, which provided basic services to camp counselors.
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