American - Politician | September 10, 1964 -
Candidates and their consultants keep making the same mistake. They assume that all independents are bundled neatly together ideologically between Republicans and Democrats.
John Sununu
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A candidate who tries to steer a path down the middle in an effort to 'win independents' runs the risk of convincing everyone that they have no core values. As much as - or more than - any other voters, independents want to see conviction and authenticity.
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The campaigns of Steve Forbes, Pat Buchanan, Ross Perot, and John McCain all outperformed expectations on their support from independent voters. They made no effort to shy away from ideology, but conveyed to voters that their policies were driven by principle, not party talking points.
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