American - Businessman | April 6, 1939 -
As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
John Sculley
ServiceExperienceBrandCustomer
I never claimed to be a computer engineer, but I did train as an industrial designer, and I am a consumer marketer, and I am very comfortable dealing with complex businesses and complexity in general and simplifying it - basically a systems designer.
I AmTrainComfortableNeverComplex
The future belongs to those who see possibilities before they become obvious.
FuturePossibilitiesBecomeSeeWho
The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs's genius is his ability to use technology to create products that define fundamental cultural shifts.
TechnologyGeniusAppleCreateFirst
We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children.
FamilyChildrenParentingTeachers
The healthcare industry has never had a priority on user experience because there has been little competition. Prices have never been transparent.
ExperienceCompetitionHealthcare
We see healthcare shifting from a procedure reimbursement, where in this country doctors are reimbursed for how many procedures they conduct, to a world where people will be reimbursed for the outcomes - did the patient actually get better, and what was the total cost of the cycle of care.
PeopleWorldCareBetterHealthcare
I'm an optimist. You can't be an entrepreneur if you're not essentially an optimist, so I'm an optimist by nature.
NatureYouEntrepreneurOptimist
My guess is that Apple won't just pass Microsoft in market capitalization, but will go way beyond it.
AppleGoWillWayBeyondMarket
Apple makes really good products, and Samsung makes really good products. It's really a two-horse race. Where I think Apple is exposed: the price points of Apple's products are just so high by comparison with Samsung's.
GoodThinkApplePriceRaceHigh
I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances.
MistakesChanceLearnEnoughYou
If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today.
TodayManMoonValleySilicon Valley
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