American - Businessman | -
When I first started doing influencer marketing for my company Due, I lost my shorts with literally no return on my investment.
John Rampton
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When looking for an influencer to work with, it's tempting to go for those with huge amount of fans and followers. This is perfectly understandable, as you obviously want your business or product promoted to as many people as possible. However, numbers aren't everything.
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An influencer with a small but loyal and engaged following can often have a far greater impact than one with a much larger fan base.
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I've made it clear that I have an open door policy - which means that the employee can tell me anything that is on their mind.
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I want to hear from my team in a way that they know they don't have to hold back. I've made it clear that there are no repercussions for brutal honesty. I let them know that we want to hear about anything they feel is not working for the company.
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At every meeting, I mention that if I am doing something personally that gets in the way of progress for the company - or something needs to change - please come and tell me.
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Since I tend to be pretty competitive and find that others on my team enjoy contests and team competitions, I thought a good way to improve feedback would be to create a way to reward the comments and ideas that actually change our company for the better.
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Not to be biased, but digital wallets are awesome.
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While digital wallets are paving the way for the future of payments, you still need to assess whether or not they'll work for your business. If your target audience are less tech-savvy or you're primarily a cash-only business, it may not be worth investing too much into accepting digital payments.
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When done correctly, gift and loyalty cards can improve your cash flow, acquire and retain customers, and increase your overall brand presence.
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We can all get complacent. Especially when it comes to a job.
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It's OK to stay at a job that you don't enjoy, because you're scared.
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