American - Businessman | November 4, 1965 -
Consumers online expect dialogue, so pairing your brand with relevant and passion-driven topics is one of the best ways to ensure that you are engaged with key audiences.
John Battelle
BestKeyBrandYouDialogueExpect
In conversation marketing, you're providing a service, a continuing dialogue whose course through the Web is unknown. The more value it adds to the ecosystem, the more it will be shared, amplified and celebrated.
ServiceValueYouConversationWill
Good first drafts and speedy responses to consumer dialog will always trump lawyered corporate speak.
GoodSpeakWillFirstAlwaysTrump
Where one industry stumbles, another rises up.
UpIndustryWhereAnotherRises
If you're a publisher and you forbid deep linking into your site, or have a paid wall or registration requirement, then you're making it hard to 'point to' your content. When no one points to your content, your content is harder to find because search uses links as a proxy for popularity.
DeepSearchYouFindWallHard
Publishers are born connectors; they bring like-minded people together. They are also conversationalists of the first order. They foster the interaction between the three key parties in commercial media: the audience, the author/creator and the marketer.
TogetherPeopleKeyMediaBorn
Just like the VCR opened the film and TV industries to unimaginable new revenue streams, search, RSS and the Internet will do the same for marketers and media companies.
SearchInternetMediaNewWillSame
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