Jef I. Richards Quotes

American - Educator | -

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Jef I. Richards

ArtCreativeAdvertisingStrategy

Advertising is totally unnecessary. Unless you hope to make money.

Jef I. Richards

HopeMoneyAdvertisingYouMake

Creativity is an advertising agency's most valuable asset, because it is the rarest.

Jef I. Richards

CreativityAdvertisingBecauseAsset

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

Jef I. Richards

AdvertisingWorldSpeechBears

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.

Jef I. Richards

FutureChildrenBelieveCongressOur

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

Jef I. Richards

BestAdvertisingLoseBe TrueTrue

Advertising is the 'wonder' in Wonder Bread.

Jef I. Richards

AdvertisingWonderBread

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.

Jef I. Richards

TruthTimeAdvertisingStoryCountry

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.

Jef I. Richards

BelieveInternetI BelieveIssues

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

Jef I. Richards

AdvertisingBelieveWishPowerful

Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.

Jef I. Richards

SpeechKnowSeeSeemDefineLike

The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.

Jef I. Richards

DayDeathPeopleAdvertisingHair

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