American - Businessman | November 5, 1955 -
All of imagination - everything that we think, we feel, we sense - comes through the human brain. And once we create new patterns in this brain, once we shape the brain in a new way, it never returns to its original shape.
Jay S. Walker
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Most organizations do not value imagination, do not encourage it, do not reward it. In many cases, they don't even think about it. But if you're not thinking about imagination, I guarantee you're not going to have meaningful innovation.
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For most of human history, there was a ruling class and then there was everybody else. If you were part of everybody else, it wasn't your job to imagine a different future, different ways of doing things. So, imagination is a fairly modern phenomenon.
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If you're a doctor, what do you promise to do? First, do no harm. If your operating philosophy is do no harm, that's not a call to imagination. Not only that, if I'm a patient, I don't want your imagination. I want what works.
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The issue is not to ask your customers what they want today, but to try to imagine what the customer is going to want in a world where, for instance, their cellphone is in their glasses.
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I've always been an entrepreneur. I start businesses for a living.
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I get my competitiveness from my mom.
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Computing is becoming universal.
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