American - Businessman | October 25, 1931 - April 23, 2002
Charlie Rose is the ultimate ad.
Jay Chiat
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I like the Gap ad, the khaki one. I liked that.
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Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
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But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
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Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.
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The intellectual architecture means focusing on doing great work instead of focusing on agency politics.
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You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work.
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We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.
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First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library.
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Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.
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In the '20s they were telling us we'd all have our own private plane and take vacations to the moon.
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Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.
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