American - Producer | 1969 -
When you have less risk, you have more fun. You can take risks. It's much easier to take risks when there's less money on the line.
Jason Blum
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Not all of our movies work, but we take shots, and we're able to do that because we really stick to low budgets.
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I fundamentally believe that your words have so much credibility if you're not taking money upfront. I feel really comfortable pushing actors and pushing executives and pushing marketing people when we're not going to benefit financially unless the movie works. I feel like that makes the playing field so much more level.
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An effective found footage movie is much harder to make than an effective traditionally shot movie. A crappy one is much easier to make because you take your camera, and you shoot the scene, and you're done. But to make it effective, they're actually much trickier.
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When people come to me with an idea and they say, 'We can do it found footage or traditional,' I always say to do it traditionally.
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We make a lot of movies that I don't think merit a wide release. We have this label called Tilt, and we have the movies come out on that, and that's fine. But it shocks me when, having done this a few times, when I really believe a movie should get a wide release, and I struggle to get it released. That does surprise me.
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Sundance is such an acquisition-frenzied, industry-centric experience, and at SXSW, many of the movies have distribution. And the focus is more on positioning the movie as opposed to selling them. People are more relaxed.
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The most effective tool I have to work with artists I admire is to point to other artists that I admire and show that I've worked with them many, many times. It's not because I have option deals; it's because they want to keep working with us.
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Great stories and acting always win the day. If the story behind the scares is dramatic and the filmmaking is great, it works. If those things aren't great and the scares are secondary, it doesn't.
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All of our movies are lower budget, and that makes them more interesting, too: we have to come up with solutions other than throwing money at problems.
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When DVD disappeared but before digital distribution came on strong, there were a few years where a movie that didn't get theatrical would just be gone.
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I wouldn't be creatively satisfied if all we did were sequels, but in the same breath, I'll say that I wouldn't be creatively satisfied if everything was an original. It's good to use the different parts of my brain. Very different rules apply.
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