American - Businessman | July 19, 1953 -
We think of Starbucks not as a coffee company but a media company.
Howard Schultz
CoffeeThinkMediaStarbucksCompany
I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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Everyone must have a shot at the American Dream.
American DreamAmericanDreamMust
Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.
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Do I take criticism of Starbucks personally? Of course I do.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.
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I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key.
ConfidenceExperienceI AmValueKey
You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there.
WalkElectricityYouEntertainment
I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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If you don't love what you're doing with unbridled passion and enthusiasm, you're not going to succeed when you hit obstacles.
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Pouring espresso is an art, one that requires the barista to care about the quality of the beverage.
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