Turkish - Businessman | 1972 -
Every small business will give you an entrepreneurial way of looking at things. I guarantee you that for every plant that closes, if you gave it to one small-business person in that community, he or she would find a way to make it work. The small-business attitude is you always find a way to make it work.
Hamdi Ulukaya
WorkAttitudeBusinessCommunityYou
Fage does not make great yogurt.
GreatMakeYogurtDoes
I didn't have a business degree. I didn't have experience to work in somebody else's office. I never built or ran a department. So I was on this journey, and when the time came to make a decision, I was just going with my gut.
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Just about anyone can make a good product, but it's the people that count. In the end, it's the employees who will take it from a kitchen-table idea to the next level. There are a lot of important things in business, but the people portion comes first.
GoodBusinessPeopleEndEmployees
For a startup, you need to stay small so the others don't attack, or you aim to be one of the big guys. If you don't do it right, you might lose everything.
SmallYouLoseAimOthersNeed
I'm not somebody who is going to build something for a few years, sell it, and then go off and just have fun.
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I was always told yogurt had to be sweet to appeal to Americans. But when people go to Turkey or Greece, within 15 minutes of their return, they start talking about how much they enjoyed the yogurt there.
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A closed plant is like a cemetery; it really is. The walls will talk to you; the machines will talk to you if you really talk to them.
WallsPlantYouWillTalkCemetery
I brought in a yogurt master from Turkey. I went to Greece. I was always going back and forth, from New York to Turkey and Greece. The recipe we use has been around hundreds and hundreds of years. Growing up in Turkey, not a day would go by that we wouldn't eat yogurt like this.
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On the tech side, little start-ups can do something magnificent. They don't need too much in terms of plants and infrastructure.
PlantsToo MuchNeedLittleSide
We took a plant that was being closed by a big company thinking there was no good use for it, and we came in with a different perspective. We bought some used equipment, as simple as we could.
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You can find Chobani in every major supermarket, in club stores, convenience stores and airports. But we're not everywhere yet. We have been struggling with keeping up with demand.
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