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George Lois Quotes

American - Artist | June 26, 1931 -

Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion.

Art Challenge People Mind Search

There's no such thing as a cautious creative.

Creative Cautious Thing

Great advertising, in and of itself, becomes a benefit of the product.

Great Advertising Product Benefit

To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I'm not lying; I'm just saying, 'This one's more fun, this one's more exciting.'

Change Car Great Food Fun Me

Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.

Mind Deep Nervous Museums System

I look in the mirror, and I work with the brightest person I know.

Work Mirror Look Person Know

Trends can tyrannize; trends are traps. In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.

Positive Creative Me Moving New

The computer has played a role in destroying creativity with the Photoshop. Everybody thinks they're a designer.

Creativity Role Photoshop Computer

I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.

Think Design Down Big Get Idea

A truly great magazine cover surprises, even shocks, and connects in a nano-second.

Great Surprises Magazine Even Cover

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

Attitude Words Advertising Think You

Nobody should force you to do a bad piece of work in your whole life - no client, no creative director, nobody. The job isn't to please the client; the job is to produce something for the client that makes them incredibly successful.

Life Work Job Creative You Bad

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