Russian - Businessman | November 14, 1975 -
I am surprised by how not-adopted the video reply has been. What keeps other people from doing it, I think, is that they think a video comes across as 'I'm cool, look at how many e-mails I get.' That perception doesn't scare me, because I know who I am.
Gary Vaynerchuk
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The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply.
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Word of mouth works now, much more than ever. @-reply every single person.
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It's about stories. If I can tell the story to America, whether it's Riesling or a boxer from Harlem, it will sell. I know on my gravestone it's going to be, 'Storyteller.'
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I love people, and the hustle.
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I have no interest in going to Egypt and seeing the pyramids. I'm just not that kind of dude.
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You have to understand your own personal DNA. Don't do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.
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When we launched the WineLibrary website in 1996, I didn't even own a computer yet. I just understood that there was an opportunity here to market in a different way.
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When the tech geeks talk, I pay close attention.
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I think what's happening for me, it's fun to see other things besides Facebook and Twitter take hold. The maturity of Tumblr as a real player is exciting. I think Pinterest has proved to be a major player. It's fun to see Instagram become a major player. It's fun to watch things like SnapChat, and Vine, try to vie to be the next thing.
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Eighty-five per cent of the crowd is going to fall in love with me - they're going to feel it, wow. But fifteen per cent are going to think, 'This guy is obnoxious.' I spend enormous time with them - every negative review of 'Crush It!' on Amazon has a response from me - and I can probably bring back ten of the fifteen.
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I'm concerned a little bit with the culture of celebrating the fundraise. My dad taught me that when you borrow money it's the worst day of your life.
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