American - Director | September 13, 1985 -
Hulu understood how much content costs. By remaining defensive, YouTube is losing various aspects of video - long-form, for example - to other companies.
Freddie Wong
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YouTube is the place where people go to consume advertisements willingly. It's some capitalist dystopian nightmare.
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I feel like we cheated... because you read about these other directors, just like, 'Damn! They paid dues for 10 years before they got to get behind the camera.' We cheated because technology was in the right place at the right time, and we were alive at the right age at the right time for us to take advantage of that.
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Video content yearns to be free.
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You have to figure out some way of making money without relying on video ads or people paying to download.
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Visual effects have always been a part of this art form. And CG is simply a tool on the filmmaker's tool belt to tell a story, but when the end result is bad - maybe it's not the tool's fault.
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People always ask us, 'When are you guys gonna do a movie? When are you gonna do a TV show?' And to me, that feels like such a step backwards from where are.
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We have full creative control, we have a giant audience that loves what we do, and we can make whatever we want.
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We are not frou-frou creative types. We have done both sides of the business and are constantly asking ourselves, 'How are we going to pay for this?' But the criteria is that it must fit with our world.
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We are video consumers first and foremost, and we hate anything appearing in the videos that isn't organic.
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It's hard to sell merchandise off YouTube.
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When you have a home and create a brand people believe in and want to support, it makes it easier for you to control merchandise and sell it.
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