American - Author | 1972 -
At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services.
Erik Qualman
TechnologySocial MediaPeopleThink
One thing we seem to be missing is that just as we no longer search for the news, the news finds us today (e.g. this article found me) we will no longer search for products and services, rather we will look to our social graph to what products and services they like and don't like.
TodayMeSearchLookNewsWill
It's about listening first, then selling.
ListeningSellingFirstAboutThen
Folks want to be listened to, they want to be heard.
WantHeardFolksListened
It had not yet been named Silicon Valley, but you had the defense industry, you had Hewlett-Packard. But you also had the counter-culture, the Bay Area. That entire brew came together in Steve Jobs.
TogetherYouIndustryDefenseValley
Twenty-five percent of search results for the world's top 20 largest brands are links to user generated content and thirty-four percent of bloggers post opinions about products and brands.
WorldSearchOpinionsResultsTop
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