New Zealander - Designer | 1983 -
The most wonderful thing about having a small business is that every person we dress gets a really intimate process.
Emilia Wickstead
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I want to offer a wide range of classic and contemporary bridalwear to suit all personalities, readily available to try on.
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I strongly believe that many of the best decisions are made on gut instinct.
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It's about having that nice balance. I think that's the answer to today's modern girl who is on the run. She's throwing on something before she goes out, but I still believe in the glitz and the glamour of everything and making that come to life.
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I don't like the word 'ladylike.'
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We're creating a brand image which didn't exist in the beginning, and I want to grow that. And in the way that the clothes and services we offer are a luxurious niche, I want to be doing that with accessories.
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I was so young when I started, my taste has changed and developed, and I've gone from being a little bit safe to trying different things.
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I don't come from family money, and neither does my husband.
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It's almost like a chintzy floral that I play on, and sometimes it can get a bad rep. It doesn't necessarily feel modern, but with different silhouettes and cuts, it can.
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The AW14 collection is inspired by Film Noir. Elements of masculinity and femininity were reflected in the fabric, tailoring, and features.
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I saw a niche in the market where made-to-measure wasn't being done in a modern, fresh way or in a short period of time. Traditionally, bespoke orders take a very long time, but I thought, 'Here we are with all these fashion-forward ideas - why not?'
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I put myself into another world and another identity, and I design not for how my life is but for how my imaginary life is.
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