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Edward de Bono Quotes

English - Psychologist | May 19, 1933 -

Creativity involves breaking out of established patterns in order to look at things in a different way.

Creativity Look Way Out Patterns

Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.

Mistakes Perception Thinking Logic

Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured.

Creativity Creative Talent Thinking

Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.

Life Hope Great Achievement Fun

What the joke displays is a switch in perception. This is important in changing the way we think.

Perception Think Important Way Joke

Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.

Change Ideas Perception Thinking You

An idea that is developed and put into action is more important than an idea that exists only as an idea.

Action Important More Only Idea Put

Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.

Time Simple Energy Attention Never

The need to be right all the time is the biggest bar to new ideas.

Time Ideas New Need Right Bar

There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don't have to think, you just have to get more information - gets very dangerous.

Social Media Think Internet Media

Humor is by far the most significant activity of the human brain.

Humor Brain Human Brain Human Far

In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.

Future You Be Prepared Striving Will

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