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Donald Norman Quotes

American - Scientist | -

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.

Life Simplicity Believe Elegance

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

Service Better Customer Philosophy

If you think the products don't match what you want from a product, don't buy it.

Think You Want Product Buy Products

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.

Better Design Everyone Something

In my opinion, no single design is apt to be optimal for everyone.

Opinion Design Single Everyone Apt

I believe that robots should only have faces if they truly need them.

Believe Robots I Believe Need Faces

Everyday people are not very good designers.

Good People Design Everyday Very

I prefer design by experts - by people who know what they are doing.

People Design Doing Know Who Prefer

Knowing how people will use something is essential.

People Will Knowing Something How

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

Free Better Information Will Get

A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?

Good People Environment Stop Ethical

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

Science Think You Measure Decide

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