American - Artist | September 13, 1937 -
The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it.
Don Bluth
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How can you have a director that doesn't go to work with the crew every day and talk to them?
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It just seems like the whole, overall animation world is trying to go where maybe animation doesn't belong.
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You just can't keep pouring money down an endless hole and never recoup any of it. It's got to be a business.
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The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered.
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The heart of Dragon's Lair has always been its compelling story. With Dragon's Lair 3D, we think the team has really created an interactive animated movie.
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Dragon's Lair 3D is about as close as you can come to controlling an animated feature film.
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I'm also very pleased that we were able to include a full orchestrated score for Dragon's Lair 3D. The 40 different music pieces blend with the action to make you feel more a part of the whole adventure.
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There's about 260 rooms in the new castle which you go through, but it's all about the game play.
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But I've been surprised over the years. I mean, someone told me the other day that maybe 360 million people have played this game in the world. That's a lot of people.
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Shelf-life for a regular video game usually is about three to five years, and that's it.
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If you look at the game and everything, it's not quite like looking at an animated film, because that's total character. This, this is really movement, but it's got funny little things if you look for the humor. They're actually getting to the character.
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