Italian - Businessman | December 30, 1953 -
You try to be young, maybe you like to have a few toys, but it's not the most important thing in life.
Diego Della Valle
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Almost everyone wears rubber on their feet these days, but there was a time when it was considered cheap. Luxury shoes had leather soles, which were rigid and heavy.
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Image is something you construct, while reputation starts at home. If you are able to pass on solid values to your children, then they can become citizens of the world.
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Italian style is a natural attitude. It is about a life of good taste. It doesn't have to be expensive. Simple but with good taste. Luxury is possible to buy. Good taste is not.
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On weekends, the U.S. was casual; in Italy the weekend was very formal. I came to understand that weekends are about free time, and that one could wear high quality, tasteful products that weren't so formal.
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I was born and I live in a small village, where the centre of life is the square, and the small bar/cafe.
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Sure, Tod's makes shoes and bags. But we make them using leather, which is a living substance to me. And behind each shoe and bag, which in itself may be attractive and useful and comfortable to carry and wear, there is this Italian spirit, this Italian dream.
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Of course China is an important new market for Tod's, and of course we need to succeed commercially. But I believe the way to do that is not to aim to deliver results in the short term by thoughtless expansion, but instead to explain to the Chinese people what our brand is really about.
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The idea behind our shoes is simple: they are as light as possible, very soft and made from the finest leather we can buy. We try to make a combination of something that looks fantastic and is at the same time fantastically comfortable. This is the type of luxury people want to buy now, things that they can use every day.
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When I am walking in Central Park, I recognize the Italians. Because an Italian, even when he jogs, he's dressed perfect.
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There is a time to be chic and sportive, there is a time to be sexy and feminine, but it's hard to find the balance, and Tod's has done that.
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La Scala is easily one of the top 10 symbols of Italy's cultural excellence. That makes it vital to our global image. Closing it would send a message to the rest of the world that Italy doesn't care.
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