American - Producer | December 20, 1946 -
If the scripts are not good, I'll tell somebody, 'This isn't good.'
Dick Wolf
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People recognize certain things, like 'D' means 'this dialogue stinks.' We're dealing with shows that are written here, shot in New York and posted back here. Accurate communication is a necessity.
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I do love television. But the business is accelerating and people are not getting the chance to fail.
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There was an interesting article in Los Angeles Magazine about women directors. A woman director makes one bad independent film and her career is over. Guys tend to get an opportunity to learn from their mistakes.
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TIVO executives stand up and say, 'Well, we're not getting rid of commercials, but we are letting them fast forward, because people like commercials, and if they see one that they like they stop and watch it.' I mean, please.
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And the consumer doesn't care. They don't watch networks, they watch TV shows.
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I hardly see myself as a futurist.
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People do have viewing patterns, and you disrupt those at your own peril. That's something that everybody learned after 1988. The numbers have gone down every year since that strike. Big time.
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There are other options out there, after all, like read a book, go on the Internet, rent a movie.
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The heart and soul of network programming is series programming, the weekly repetition of characters you like having in your house.
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The ad revenues still go up because nothing dependably delivers the eyeballs that successful series do.
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Drama or comedy programming is still the surest way for advertisers to reach a mass audience. Once that changes, all bets are off.
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