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Other than that one year, Salon has been very cautious about the way it spends money. For instance, since last year, we've had virtually no marketing budget. It's just word of mouth. And our circulation continues to grow that way by breaking news stories.
David Talbot
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While I'm critical to the Bush presidency, it's been enormously beneficial for Salon because we're seen as kind of an aggressive watchdog on the Bush White House. Particularly since Florida, our readership hit a whole new level, and we held onto those readers.
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I don't think Fox News or Rush Limbaugh need Clinton it turns out. I think there's a hunger out there for - whether it's on the left or right - a more lively and provocative type of political journalism. I think Salon and Fox on the other side have both benefited from that.
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My favorite thing is still journalism. I'm almost 50. This has been my life ever since I was in college.
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I knew I wanted to be a journalist ever since I was a teenager. While it is interesting and gratifying to be on the business side and to see how that all works, the main reason I kept a business role here was to protect the editorial integrity of Salon.
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The entire economy, of course, is locked in a down cycle right now. Last time we weathered this was during another Bush presidency in '90. We were locked in it for a year and a half and everyone came out of it.
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You can crash on one set of rocks or the other set of rocks, and they crashed on the other set of rocks, which was probably being too little to be commercially viable.
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I have enormous respect for Steve Johnson, and as I've told him, Feed was one of the inspirations for Salon. They were up there before we were. And also for Joey and the Suck people.
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I think we're really getting it right the last few months and hopefully we'll get better and better at it.
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I think we've broken story after story that the rest of the media refused to break even when they had the story because they were scared of the story, or they just didn't think it was appropriate.
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The entire American media apparatus bought into the drug war - which is an enormously damaging and costly undertaking for this country - and there wasn't enough critical reporting about it and that's why it's gotten out of hand.
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People sort of take it for granted, but the more you see of the media world the more you appreciate a paper like the Times where its family continues to invest in editorial quality and I think it's the truly is the best paper in the world.
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