American - Businessman | September 7, 1912 - March 26, 1996
Marketing is too important to be left to the marketing department.
David Packard
MarketingImportantLeftDepartment
Take risks. Ask big questions. Don't be afraid to make mistakes; if you don't make mistakes, you're not reaching far enough.
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I think that we must find some way to get more common sense, more rationality, in our decisions and less emotion.
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You appear to have a good project... we wish you well in this endeavor.
GoodWishYouProjectEndeavorWell
Why are we here? I think many people assume, wrongly, that a company exists solely to make money. Money is an important part of a company's existence, if the company is any good. But a result is not a cause. We have to go deeper and find the real reason for our being.
GoodMoneyPeopleThinkResultFind
The most important question we have to deal with is a combination of population control and the control of our environment - how to utilize the world in as effective a way as we can for the future of mankind.
FutureControlWorldEnvironmentWay
I have observed that money left without special guidance is sometimes used well and sometimes not.
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A company has a greater responsibility than making money for its stockholders. We have a responsibility to our employees to recognize their dignity as human beings.
ResponsibilityMoneyMaking Money
Bill Hewlett and I were brought up in the Depression. We weren't interested in the idea of making any money. Our idea was if you couldn't find a job, you'd make one for yourself.
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