Daniel J. Boorstin Quotes

American - Historian | October 1, 1914 - February 28, 2004

The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge.

Daniel J. Boorstin

WisdomKnowledgeIgnoranceDiscovery

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.

Daniel J. Boorstin

ServicePersonalityDesignPicture

Technology is so much fun but we can drown in our technology. The fog of information can drive out knowledge.

Daniel J. Boorstin

TechnologyKnowledgeFunFogDrive

Education is learning what you didn't even know you didn't know.

Daniel J. Boorstin

EducationLearningYouKnowEven

Some are born great, some achieve greatness, and some hire public relations officers.

Daniel J. Boorstin

GreatGreatnessBornAchieveHire

Freedom means the opportunity to be what we never thought we would be.

Daniel J. Boorstin

OpportunityFreedomThoughtNever

The traveler was active; he went strenuously in search of people, of adventure, of experience. The tourist is passive; he expects interesting things to happen to him. He goes 'sight-seeing.'

Daniel J. Boorstin

ExperienceTravelAdventurePeople

Knowledge is not simply another commodity. On the contrary. Knowledge is never used up. It increases by diffusion and grows by dispersion.

Daniel J. Boorstin

KnowledgeNeverUpUsedSimply

We suffer primarily not from our vices or our weaknesses, but from our illusions. We are haunted, not by reality, but by those images we have put in their place.

Daniel J. Boorstin

RealityPlaceSufferVicesIllusions

Nothing is really real unless it happens on television.

Daniel J. Boorstin

TelevisionNothingRealHappens

As individuals and as a nation, we now suffer from social narcissism. The beloved Echo of our ancestors, the virgin America, has been abandoned. We have fallen in love with our own image, with images of our making, which turn out to be images of ourselves.

Daniel J. Boorstin

LoveAmericaNowAncestorsImage

The most important American addition to the World Experience was the simple surprising fact of America. We have helped prepare mankind for all its later surprises.

Daniel J. Boorstin

ExperienceSimpleWorldAmerican

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