American - Businesswoman | -
In 1995, I had been chosen to make a short presentation about the state of the TV business at a company retreat in Santa Barbara. At the time, I felt we were not real competitors in network television. The studio wasn't prolific; we didn't have much of a brand.
Dana Walden
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When Calista Flockhart read for 'Ally McBeal', I saw this perfect chemistry between the words on the page and the person who would embody that character.
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Our news is Fox News. It's a cable channel and has nothing to do, frankly, with the entertainment area of the company. It's the model of how this company was launched, and there are a lot of independent stations and Fox O&Os who have hugely successful news that our programming is the lead-in for.
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The development process is not that simple... When I started working at Fox in '92, the company had decided that dramas were dead: they weren't viable businesses and because newsmagazines were so efficient to produce and financially so much more tolerable than a drama. So that year, our company developed very few dramas.
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You have to develop a broad range of projects. One thing we've seen with 'This Is Us' is that people want to escape a little bit into the lives of others with beautiful emotional storylines where a country that needs a good cry can have one without seeming crazy. So I would say my real takeaway is that we should all be pushing for extreme emotion.
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'American Idol' was an extremely expensive show.
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