American - Businessman | -
What Guitar Hero has done is to turn music inside out. Whereas the iPod made music very personal, very singular - you put your ear-buds in and you listen to it - Guitar Hero turned it around and made it very social. So it is fun to play. It's fun to play against people.
Dan Rosensweig
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Guitar Hero has been so successful that a lot of people were questioning how it was possible to innovate on the most successful franchise of its kind.
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Textbook rental is a great concept. It is just a great business model.
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