American - Producer | May 15, 1959 -
Education is supposed to be our great equalizer, but when only half of low-income students are enrolling in college and only three tenths are graduating, you have to figure some of our children are getting a greater equalizer than others.
Chris Meledandri
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I do think we're in a period of time culturally where there is just this extraordinary connection that we have to our pets, and in many ways, they are displacing kids. They're so much simpler than dealing with a kid because of this unconditional love that does not get complicated by adolescence or any other manipulation.
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I think that every enduring story that has expressions over multiple periods, that role of being the keeper of the integrity of the vision is a very important role.
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I go back to family: 'Ice Age' was about disparate characters rejected by their own kind. They come together to save the child. 'Despicable Me' is about redefining what a family could be. It has a visual distinction and an experimental quality.
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I believe people leave a theater bonding with characters. Story is the vessel that carries character. Comedy is a very important component of expressing character.
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What I worry about the most is the competition for young eyeballs. We have so many other competing forms of media. I don't take any audience members for granted.
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We start with strong characters and build the movie from there. That not to say we don't struggle with story - that's the most challenging part.
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I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience.
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The cost of an animated film really comes down to man hours. If you gather together world-class talent, then the question becomes how do you deploy that talent in a way that minimizes waste.
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Owning pets is as close to a universal phenomenon as, I think, anything.
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I don't fly by the seat of my pants. I set strategies, and then I pursue those in unrelenting fashion.
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I have been very fortunate since 'Ice Age' to make movies that somehow charm audiences. I think that the key to it for me has been coming up with the right ideas but, more importantly, choosing the right collaborators and artists to execute those ideas.
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