American - Businessman | January 24, 1977 -
Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.
Chad Hurley
OpportunityExperiencePeopleNow
By delivering a wide array of programming to YouTube, the NBA will be able to connect with its existing worldwide fan base and reach a vast new audience that is passionate about basketball.
BasketballReachNewWillPassionate
Running helped me learn how to deal with failure, and failure is a big part of the Internet business.
FailureBusinessMeInternetLearn
Facebook and Twitter have a ton of information they're trying to make sense of.
TryingInformationFacebookSense
There's always going to be a place for YouTube.
PlaceYouTubeAlwaysGoing
Whenever you're the leader in any industry, you get more headlines.
LeaderYouMoreIndustryGetAny
People want to see something authentic. If it's too polished and highly produced, people might not trust it as much. If it's grainy, if it's coming from a webcam, if it's someone standing there and talking their mind or sharing their thoughts, people trust it much more.
TrustPeopleMindThoughtsTalking
Unfortunately, I think YouTube is going down the route of rewarding the select few around content creation, be it with partnerships or with ways of funding original content.
ThinkPartnershipsDownCreation
I love video.
LoveVideoI Love
People think about the world of TV and the world of online video as being different ways to distribute video. But what happens when every TV is connected to wi-fi with a browser?
PeopleWorldBeing DifferentThink
When people are making the decision to put a piece of content online, they really do truly want to get it in front of the largest audience.
DecisionPeopleWantContentGet
I think you will see a point where the traditional model of advertising on TV or advertising online will go, and advertisers will cover one programme, no matter what platform it's being broadcast on. You'll see the same ads whether you are watching it on your TV, your computer or your phone.
AdvertisingThinkYouPhoneGoWill
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