American - Businesswoman | June 13, 1969 -
If you looked at my resume in the years leading up to Flickr, I worked in a dive shop in landlocked Arkansas; I was a starving artist. I just arrived at the thing I love to do accidentally.
Caterina Fake
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For a while, I couldn't join Facebook because of my last name. During the registration process, I was asked for my real name, and when I wrote 'Fake,' it rejected me. Finally, a friend working for Facebook took care of me.
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My background isn't in social software; it's in online community, social networks, personal publishing, blogging, self-expression on the Web. I got on the Internet in the 1980s, and the magic moment for me arose from my being a literature geek, especially Dante and Shakespeare.
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'Game Never Ending' came out of an earlier game called 'NeoPets,' a children's game that adults also played. It was a series of mini-games where you accrue points and can acquire objects - houses and all kinds of stuff.
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When we were making Flickr, we called it the 'Eyes of the World.' The idea was that everybody, everywhere, is looking. It was this sense of being able to penetrate worlds that you had never been able to access before - of global, universal travel.
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The computers people have are no longer on their desks but in their hands, and that is probably the transformative feature of the technology. These computers are with you, in the world.
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My life project is humanizing technology: making technology more real and bringing it back into human interactions.
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I was an eccentric teenager in suburban New Jersey, in a town mostly interested in sports, popularity, and clothes. A fan of Jorge Luis Borges, I found a group of Borges scholars from Aarhus, Denmark - perfect strangers - whom I connected to online and immediately became enthralled by the idea of virtual communities.
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My favorite online communities are characterized by their incredible generosity.
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Etsy helps work be more human - you can stay at home and work alongside your kids - and it makes commerce more personal.
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Etsy radically simplified and amended their policies. Sellers of handmade goods can now hire as much help as they need to run their shops. They can apply to sell designs they produce with the help of outside businesses.
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Etsy is fundamentally a creative community. On eBay, or Amazon for that matter, practically anyone can sell practically anything. On Etsy, you can only sell handmade goods, vintage goods over 20 years old, and craft supplies for making.
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