American - Actor | April 27, 1932 - June 15, 2014
I was drafted and went to Korea where I had an opportunity to create a production team that did dramatic and comedy shows. I had also done a little disc jockeying.
Casey Kasem
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I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories.
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It's been amazing, the number of commercials that I've done, starting back in 1968. It must be 8,000.
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Songs used to be short, then they became longer, and now they're getting shorter. But otherwise, music is about a beat and a message. If the beat gets to the audience, and the message touches them, you've got a hit.
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The first syndicating I tried was when two partners and I created a production company in 1952. We wanted to syndicate famous Bible stories and sell them for $25 a show.
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We gave the show away and in return, we received a certain number of minutes per hour for the three-hour show that we could sell to Madison Avenue. One of the first sponsors was MGM Records.
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The stories are success stories. The letters from listeners often touch the heart and can be inspiring.
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That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.
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My first commercial was for Miller High Life beer.
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My agent said that I was one of the top three busiest people in the country.
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Interestingly, songs used to be short, then they became longer, and now they're getting shorter.
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If the beat gets to the audience, and the message touches them, you've got a hit.
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