American - Writer | January 18, 1973 -
The initial plan for Rooster Teeth is really different from the initial plan for the group, because we started as a group that was making one show: 'Red vs. Blue.'
Burnie Burns
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YouTube's algorithm doesn't know what's going on in the world.
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We recognize that the whole world is kind of moving in this direction to digital distribution, but at the same time, there are still people who only watch movies in a movie theater, and there are some people who only watch certain programs on television or certain things on Netflix.
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I think, ultimately, the story of Rooster Teeth is going to be one of longevity.
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I started one of the first online video companies way back in 2003.
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Usually, YouTube channels are named after the person that you see on camera... or in the case of ours, it could have been the show, but we didn't even name the company 'Red vs. Blue.' We named it something else to give people the idea that we were going to be doing more than that.
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We had seen the way the print industry had been disrupted; we'd seen how the audio industry got disrupted, so it just seemed like a natural progression that video was next. We thought we were late to the game in 2003.
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When we first started, everything was animated, everything was comedy, and there was really nothing that was longer than about two minutes, because that's all audiences would watch.
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People think that if you get a lot of views, the ad truck just shows up at your front door. That's just not true.
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The moment we put up the PayPal button, some guy donated $300. That's when we realized that if you give somebody a chance to support something on the Internet, they'll do it.
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If somebody's in the community doing cool stuff, we'll hire them.
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In the entertainment industry, careers don't last very long - and online, careers last an even shorter amount of time.
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