American - Businessman | February 10, 1951 -
Honestly, I'm interested in politics; I'm interested in giving back in some form, performing some sort of civic duty. But I'm not exploring a run for governor or senator or anything along those lines. I'm focused on running Disney.
Bob Iger
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I ride a bike and use aerobic equipment twice a week, and work out with a trainer, lifting weights.
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Sometimes I feel like I'm a contestant in a reality show that probably would be called The Apprentice Survivor Millionaire.
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I think it is important for people who are given leadership roles to assume that role immediately.
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People go to Disney because they know its brand attributes. We believe we have an opportunity to go with our content directly to consumers.
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I have tremendous brand experience. What I do a lot for Disney is manage the great brands of this company, whether it's Disney, ESPN, ABC, Pixar, Marvel, 'Star Wars.' And I'm very engaged in technology and its impact on the consumer, either what experience you deliver for them or how to market and sell to them.
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When you run the Walt Disney Co., you gain a fair amount of experience in customer-facing businesses, particularly in site-based entertainment. I have a lot of experience in marketing, a lot of experience in selling, particularly tickets to site-based entertainment or movies or whatever.
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The attributes we're focused on for Mickey are exactly the ones Walt had in mind in the first place. The original Mickey was impish and irreverent. Walt sanitized him because when Mickey got so popular, there was a fear that his behavior was influencing kids.
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Keeping it simple for the consumer is incredibly dire.
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I'm privileged and grateful to lead The Walt Disney Company and our talented, dedicated team at this exciting time.
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I just was built with an innate ability to not let fear guide me in how I run my life.
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Are there challenges? Absolutely. But in aggregate, this is a very strong and valuable company.
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