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Bill F. Walsh Quotes

American - Editor | December 20, 1961 -

Nothing is more effective than sincere, accurate praise, and nothing is more lame than a cookie-cutter compliment.

Compliment Nothing More Praise Lame

I caution against beginning or ending a quotation with ellipses.

Beginning Ending Quotation Against

If any sort of error is inexcusable, it's an incorrect phone number. One of the cardinal rules of copy editing is that every phone number published must be checked.

Rules Phone Copy Editing Error Must

Writers' bedtimes vary, but few have been spared the shock of a copy editor's early wake-up call.

Early Copy Call Been Shock Few

Writing headlines is a specialty - there are outstanding writers who will tell you they couldn't write a headline to save their lives.

Writing You Will Write Tell Who

Machines aren't replacing proofreaders at all. Copy editors, who proofread and much, much more, use spellcheck as a tool but read every word that appears in the paper.

Copy More Tool Paper Machines Word

A harsh reality of newspaper editing is that the deadlines don't allow for the polish that you expect in books or even magazines.

Reality You Editing Newspaper Expect

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