American - | March 28, 1963 -
I am urging Americans to be more careful about the kinds of media we support with our consumer spending. We've got to invest less in the media that glorifies violence and more in entertainment that lifts up the values of love, compassion, and the best in human nature.
Bernice King
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With continued prayer and an equally-determined commitment to action for needed anti-violence reforms, let us resolve to work toward a new era in which every American child and every adult are protected from the ravages of brutality, safe and secure in our homes and schools and communities.
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Something is very wrong when our federal and state governments have a high tolerance for the unrestricted distribution of weapons of mass destruction, and it would be wrong to let this deadly form of neglect continue to facilitate bloodshed across America.
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It is incumbent on the media industry to discourage the glorification of media violence. It is also incumbent on consumers who love America to support this effort with selective patronage campaigns to encourage media that provides uplifting content and to boycott the worst offenders, if necessary.
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The private sector enjoys tremendous freedom in the U.S, as it should. With freedom, however, comes responsibilities.
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