French - Businessman | March 5, 1949 -
What made Louis Vuitton famous was the quality. We don't do marketing; we just create products which are exceptional in their design and craftsmanship.
Bernard Arnault
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Money is just a consequence. I always say to my team, 'Don't worry too much about profitability. If you do your job well, the profitability will come.'
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In the luxury business, you have to build on heritage.
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In business, I think the most important thing is to position yourself for long-term and not be too impatient, which I am by nature, and I have to control myself.
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What I love is to win. What I love is being number one.
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The person who I admire most in business is Warren Buffett. He is a long-term investor and has brilliant ideas, and he sticks to them.
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You have to be just as mistrustful of straightforward rationality in business as you do of a uniquely gut approach.
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I take time to get close to, and I don't immediately throw my arms round someone.
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People think of politicians having true power, but that's less and less true. After all, they are often constrained or being edged into a corner by a whole series of contingencies.
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I meet the designers very often, we discuss the products, they show me their ideas, we discuss the ad campaigns and every new invention that we can find for the future.
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Once we decided to do a tower in New York, it had to say something about our group, reflecting the mix of modernity and creativity in our organization. It's a symbol.
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We are really very lucky to have so many fantastic brands. But to grow them we should not be too much in a hurry. They are growing fast, but they have to grow accordingly to the market and to the capacity we have to deliver good products.
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