Indian - Author | January 25, 1969 -
My attention span is very limited, and I watch just one or two movies a year.
Ashwin Sanghi
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I want my writing to reach people. I don't write for a market. I write from my heart, something that appeals to me. The marketing, segmenting etc., can be done by your publisher, not you.
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I was passionate about reading from an early age, and I would always be carrying a different book each week.
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My self-publishing adventure led to my work being picked up by a traditional publisher and eventually hitting the bestseller lists. That led to two more bestselling novels.
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After writing each novel, I would spend days poring over suggestions from my editor.
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At thirty-five, having spent over twenty years running varied businesses for my family, I decided to sit down and write my first novel. I had never written anything longer than a couple of pages till then and was foolishly attempting to write a hundred-thousand words.
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In the Sanghi family, there is no one who has undertaken intellectual pursuits.
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What I have found is that, in a family business structure, sometimes what is needed is a sense of discipline rather than creativity. You have to take everyone's ideas and make it work. When you are dealing with money, there is a limitation on how creative you can be.
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Till the time I found a creative outlet, I was trying to be extra creative at business, which would always put me in a situation of conflict with other stakeholders. The moment I started writing, my creative impulses were finally channelised.
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Unlike a typical professional, I can't quit my job to become a full-time author; I don't have that luxury. For me, writing is therapy; if I choose to write full-time, it might start feeling like work.
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It is easy to club people together, but there are bound to be influences of authors you've read. I grew up reading fast paced authors such as Sidney Sheldon and Jeffrey Archer, but to say I'm one of them isn't true; my style is intrinsically my own.
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While growing up, I always had to depend on foreign authors for page-turners. I think of myself as a commercial writer, and my job is simple to entertain you.
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