Spanish - Economist | May 22, 1969 -
Companies that operate across borders have the expertise SMEs need. Who better to help smallholder farmers navigate complex sustainability standards than the companies who demand - or set - them?
Arancha Gonzalez
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When the International Trade Centre, the agency I head, works with German electronics giant Bosch to help Kenyan food processing companies boost their productivity and export competitiveness, we may well be creating future customers for Bosch washing machines.
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Most people - including business leaders - want a healthy future for their children.
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In my experience, what is often missing between intent and action is the knowledge and the means to actually change the way we do business or make consumer decisions.
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Consumers need more insight into the goods and services they purchase. Businesses need to produce those goods and services more sustainably.
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Economic desperation often drives wildlife destruction like poaching or illegal logging. But trade can help create powerful financial incentives for communities to preserve the biodiversity around them.
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ITC works to help firms in poor countries become more competitive and overcome the barriers that are keeping their goods and services out of international markets.
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Around the world, it is much more difficult for women than for men to run a successful business. Even when laws are not explicitly biased against them, companies owned and operated by women often face discrimination every step of the way, from obtaining finance to finding customers.
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In my job, as head of the International Trade Centre, I have the privilege to meet entrepreneurs from across the world almost on a daily basis.
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Sometimes all it takes to connect entrepreneurs to overseas buyers is to get them into the same room.
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Can trade help lift people out of poverty? It can, and it has.
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What exactly is trade facilitation? In a nutshell, it is an effort to enable global trade by reducing red tape and streamline customs. In even simpler words: making it easier for companies to trade across borders.
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