American - Businesswoman | November 4, 1957 -
When you are producing for ABC, you are producing for a big tent network. So when you are thinking about your story lines and characters, you are thinking about broad appeal. When you are producing for a niche interest, you are producing for a different audience.
Anne Sweeney
StoryThinkingYouAudienceBig
'Dancing with the Stars' is a great format for us. It's a format we license from the BBC, so that can't travel for us, but we consider it a great success. 'Desperate Housewives,' on the other hand, a huge success for us internationally. 'Missing' has actually sold to 80 territories before it's even gone on the air.
SuccessStarsGreatTravelHandAir
Our company has been very forward-thinking about digital technology and the opportunity that it gives us. As we move into a world where we have more and more devices at our disposal, that really means more and more opportunities for the Walt Disney Co. to reach you: through our entertainment, through all of our divisions.
TechnologyOpportunityWorldReach
My theme song is always: 'Pay attention to your viewer. Follow them.'
SongAttentionFollowPay Attention
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