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Anita Elberse Quotes

I spend way too much time watching television, going to sports games, going to movies. It struck me that there's an awful lot of data in the public domain for these sectors. The movie industry publishes weekly sales numbers - not many industries do.

Sports Time Me Data Public Domain

No one disputes that online businesses offer much more variety than their analog counterparts.

More Variety Offer Online Than Much

As demand shifts from offline retailers with limited shelf space to online channels with much larger assortments, the sales distribution is not getting fatter in the tail.

Space Sales Demand Shelf Channels

The entertainment business remains a business of blockbusters, and increasingly so.

Business Entertainment Remains

What you get when you put all your resources behind a product, is you get everyone to join in.

You Product Resources Everyone Get

For the first case I did with Octone, 360 deals were not at all being talked about. And then for the follow-up case, it was the focus. I wanted to see how things were changing and what the new challenges were.

Focus Challenges New First See How

Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber and his manager Scooter Braun are investing in a number of different companies and also promoting them in many ways.

Strength Building Brand Partnerships

Most of my colleagues have research awards on the shelf. I have party invites.

Research Colleagues Party Awards

It's really not fun to have seen a movie that you want to talk about, and you can't find anyone else who's seen it.

Fun You Find Want Talk Seen

Because making movies is such an expensive endeavor, other media such as books and comics have long been a more feasible way to experiment with truly new ideas.

Ideas Media Long New Movies Way

One problem with relying on existing concepts is that it could stifle innovation, weakening the film sector over time.

Innovation Time Problem Over Film

Anyone can see that, say, superheroes and vampires perform well at the box office. That in turn can trigger competitive bidding situations and soaring fees for people who can bring these properties to the screen. The result can be a dramatic increase in the costs of production.

People Result Say Office See Turn

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